Are you a marketing superstar with a love of sports? Here’s your chance to join a growing marketing team within a high growth SaaS company.

As the Demand Gen Specialist, you will be part of the Sales & Marketing team which means you will help launch ABM, thought leadership, and lifecycle marketing campaigns across sports, regions and seasons. Working in HubSpot and WordPress, you’ll help us attract and engage coaches, trainers, and leaders in our target accounts across the world. You will work closely with our Sales Development Representative (SDR) and sales teams to ensure a smooth hand-off of MQLs, and you’ll be supported by content, design, and event talent to keep your campaigns loaded with significant assets.

You will be joining a team of passionate professionals dedicated to working hard to help our athletes and soldiers to reach their maximum potential.

Role Responsibilities

• Work with the broader Marketing organization to build and deploy end-to-end campaign strategies and nurture tracks to support full-funnel marketing.
• Drive improvements in our marketing automation and landing pages to launch compelling, repeatable campaigns at scale.
• Optimize our lead scoring and lead assignment processes to increase velocity and maintain Sales/Marketing SLAs.
• Deliver and analyze campaign and marketing funnel metrics and performance.
• Make recommendations to improve campaign effectiveness. Apply lessons learned to existing activities future programs, define “best practices”, and share best practices across the enterprise.
• Document and enhance marketing best practices to support inbound, outbound, online, and offline pipeline activation.
• Act as the subject matter expert on email and digital and campaign techniques and KPIs.
• Build and maintain ongoing communication with the sales team. Meet with members of the sales team frequently to gather feedback on wins and losses to understand better what’s motivating our buyers.

You should have:

• Minimum of 3 years experience in B2B demand generation with a clear understanding of both inbound and targeted outbound marketing.
• 1+ years of experience using Hubspot or similar marketing automation tools.
• Proven track record developing and executing marketing campaigns, including campaign flow builds, email, landing page and form creation, testing, media placement, tracking, etc.
• Proven capability to serve as a collaborative team player across multiple functions.
• Acts with a sense of urgency and accountability while managing short- and long-term goals.
• Excellent written and verbal communication skills

What we offer:

• Competitive Salary
• Health, Vision & Dental Insurance
• Employer paid Life Insurance
• Retirement Plan with employer contributions
• 4 weeks PAID Annual Leave per year
• 2 weeks Paid Personal leave per year
• 10 days PAID public holidays per year
• Individual Professional Development Budget
• Excellent work culture with monthly events
• Employee Reward and Recognition
• Relocation Allowance for interstate applicants

About Us:

Fusion Sport is a global leader in human performance software. Our customers include national sporting federations, Olympic committees and many of the world’s highest-profile sporting teams. Increasing our platform is used in the performing arts, military, and across hundreds of organizations striving to optimize performance outcomes. With a commitment to engineering excellence and a passion for human performance, the Fusion Sport team is recognized globally for their innovation in the sector and providing the benchmark analytics platform for the world’s leading athletes. Venture capital-funded, and with offices in Australia, the UK and the US, we are driven by an uncompromising passion for delivering the best products in the market.

Additional Information:

• Please submit a brief cover letter & your most up-to-date resume for consideration to the below website.

http://external-jobboard.myrecruitmentplus.com/job-details/query/8500612

• A National Police Check will be required to be completed for this role due to our Military clients
• Applications must be legally entitled to work in the USA
• If you would like to discuss this role further, please get in touch with our People and Culture team at careers@fusionsport.com

Equal Opportunity:

Fusion Sport is a proactive equal opportunity employer and a company that seeks to find great people, even if they don’t “fit the mould” according to formal job descriptions or traditional corporate environments. If you feel you don’t quite fit the exact job description requirements listed here but can still bring something great to Fusion, please apply!

*A note from the Fusion Sport HR Team to recruitment firms: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our HR team or Hiring Leaders across our business. Fusion Sport will not be held responsible for any fees related to unsolicited resumes.