As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.  In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.

Keen ability to observe without judgment and listen deeply without speaking — no easy thing. Product managers do this so they can use their observations to assemble a holistic picture of where the product is currently, what customers think of it, and where it needs to go in the future.

This high-level and task-oriented work must be aligned — by the product manager. At the most tactical level, product managers ensure feature prioritization is aligned to the strategy, build detailed cross-functional plans, and lead (maybe even cajole) the team to deliver results.

Key responsibilities:

  • Develop product positioning and messaging that differentiates your products in the market
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
  • Able to deliver market specific product demonstrations
  • Support Industry conferences and company exhibit spaces
  • Manage day to day functions of the marketing department

Requirements:

  • 5+ years of software product marketing experience with at least 2 years experience in a field facing role
  • Bachelor’s Degree in Business or Marketing
  • Very strong written communication skills
  • Willing and able to travel 35-50%, depending on scheduled meetings, events, etc.
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
  • Delivers the desired results.

Skills and Qualifications:
Product Management, People Management, Understanding the Customer, Product Development, Requirements Analysis, Planning, Competitive Analysis, Strategy

What we offer:

Paid Holidays
Vacation/Sick Time
Competitive Pay/Benefits
Relaxed Work Environment
Training/Learning Opportunities

ESC is an equal opportunity employer. All qualified applicants will receive consideration of employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of a disability.
Candidates offered positions will need to successfully pass a background evaluation and a pre-employment drug screen.

To apply, copy  and paste the link below into your browser:

https://theapplicantmanager.com/jobs?pos=EN166